BOAST

Boast was founded in 1973 by a group of All-American, Ivy League Squash and Tennis players from Greenwich, CT.  The company was created as the American alternative to traditional European Tennis Brands.

With its irreverent attitude and subtly subversive approach to Sport, the brand was a fixture on players at the best clubs in the country. Boast came to define the club member who enjoyed being subversive.

Beyond the club, the distinctive Japanese Maple Leaf Logo could be found in culture at large – worn by the likes of John McEnroe, George W. Bush, and Joel Goodsen, portrayed by Tom Cruise in Risky Business.